Viacom buys Bellator, Will Start Airing on Spike TV in 2013
Viacom bought a majority stake in Bellator. Bellator which is now the #2 MMA brand will soon have shows on the Viacom owned Spike TV in 2013.
Spike TV’s current deal with the UFC gives them rights to televise taped UFC programming however they are not allowed to air any other MMA events in 2012.
The UFC may not have realized that the danger of doing a deal with FOX was it opened the door for another MMA company to join with Spike TV. The UFC however has been competing with all sorts of MMA brands throughout the years. The UFC enjoys high Pay-Per-View buy rates which is what has make them profitable.
Overall some healthy competition should be good for the MMA fighters and the fans.